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(BRYAN, Texas) — Disgraced Theranos founder Elizabeth Holmes reported to a Texas prison on Tuesday to begin a more than 11-year sentence for defrauding investors with false claims about her company’s blood-testing technology.

Holmes arrived at the prison in Bryan, Texas, at about 12:30 p.m. central time wearing a tan cardigan and jeans. She was accompanied by her parents and husband, Billy Evans.

Since she was sentenced last fall, Holmes has failed in multiple requests to delay her incarceration as she awaits a ruling on an appeal.

The watershed moment on Tuesday follows a legal saga that turned the former billionaire entrepreneur, who swore her startup could run hundreds of tests on a single drop of blood, into a symbol of excess and deception in Silicon Valley.

A federal judge earlier this month ordered Holmes to report to prison after the U.S. Court of Appeals for the Ninth Circuit denied her request to remain free pending an appeal.

Judge Edward Davila, who oversaw the trial of Holmes, allowed her a short postponement of the start of her sentence to May 30 as she made final arrangements, including child care for her two young children.

Holmes will report to Federal Prison Camp in Bryan, Texas. The minimum security facility houses other white collar criminals, including reality TV star Jen Shah, from the cast of “The Real Housewives of Salt Lake City.”

Ramesh “Sunny” Balwani, the former romantic partner of Holmes and president of the now defunct blood testing company, began his nearly 13-year sentence at a prison in San Pedro, California, last month. Balwani, who was second in command to Holmes at Theranos, was convicted of fraud and conspiracy in December.

In denying a previous attempt to delay Holmes’ prison sentence, Davila said she had failed to raise a “‘substantial question of law or fact’ that is ‘likely to result in a reversal or an order for a new trial on all counts.'”

Earlier this month, Holmes and Balwani were ordered to pay $452 million in restitution to those who suffered damage from the company’s fraud.

Davila called on them to pay $125 million of that sum to media titan Rupert Murdoch, an investor in Theranos. Other victims in the case included the family of former Secretary of Education Betsy DeVos, and the Walton family, the founders of Walmart. Walgreens and Safeway, which had also struck multimillion dollar deals with Holmes to employ Theranos’ technology, were also included in a set of entities designated as victims deserving of restitution.

In November, Holmes was sentenced to 135 months, or 11 1/4 years, in prison.

Holmes was convicted in January on four counts of investor fraud and conspiracy while at the helm of Theranos.

The verdict followed a four-month trial that detailed Holmes’ trajectory from a Stanford University dropout in 2003 to a star business leader on the cover of Fortune magazine little more than a decade later.

But in October 2015, a bombshell Wall Street Journal report came out, detailing the turmoil within Theranos. As Holmes and her company were hit with official scrutiny, her fortune quickly dwindled. Less than a year later, Forbes downgraded its assessment of Holmes’ net worth from $4.5 billion to $0.

Facing charges of massive fraud from the Securities and Exchange Commission, Holmes agreed to forfeit control of Theranos in 2018.

ABC News’ Luke Barr, Gina Sunseri and Miles Cohen contributed to this report.
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(NEW YORK) — Disgraced Theranos founder Elizabeth Holmes will report to prison on Tuesday to begin a more than 11-year sentence for defrauding investors with false claims about her company’s blood-testing technology.

Holmes, who was sentenced last fall, has failed in multiple requests to delay her incarceration as she awaits a ruling on an appeal.

The watershed moment on Tuesday follows a legal saga that turned the former billionaire entrepreneur, who swore her startup could run hundreds of tests on a single drop of blood, into a symbol of excess and deception in Silicon Valley.

A federal judge earlier this month ordered Holmes to report to prison after the U.S. Court of Appeals for the Ninth Circuit denied her request to remain free pending an appeal.

Judge Edward Davila, who oversaw the trial of Holmes, allowed her a short postponement of the start of her sentence to May 30 as she made final arrangements, including child care for her two young children.

Holmes will report to Federal Prison Camp in Bryan, Texas. The minimum security facility houses other white collar criminals, including reality TV star Jen Shah, from the cast of The Real Housewives of Salt Lake City.

Ramesh “Sunny” Balwani, the former romantic partner of Holmes and president of the now defunct blood testing company, began his nearly 13-year sentence at a prison in San Pedro, California, last month. Balwani, who was second in command to Holmes at Theranos, was convicted of fraud and conspiracy in December.

In denying a previous attempt to delay Holmes’ prison sentence, Davila said she had failed to raise a “‘substantial question of law or fact’ that is ‘likely to result in a reversal or an order for a new trial on all counts.'”

Earlier this month, Holmes and Balwani were ordered to pay $452 million in restitution to those who suffered damage from the company’s fraud.

Davila called on them to pay $125 million of that sum to media titan Rupert Murdoch, an investor in Theranos. Other victims in the case included the family of former Secretary of Education Betsy DeVos, and the Walton family, the founders of Walmart. Walgreens and Safeway, which had also struck multi-million dollar deals with Holmes to employ Theranos’ technology, were also included in a set of entities designated as victims deserving of restitution.

In November, Holmes was sentenced to 135 months, or 11 1/4 years, in prison.

Holmes was convicted in January on four counts of investor fraud and conspiracy while at the helm of Theranos.

The verdict followed a four-month trial that detailed Holmes’ trajectory from a Stanford University dropout in 2003 to a star business leader on the cover of Fortune magazine a little more than a decade later.

But in October 2015, a bombshell Wall Street Journal report came out, detailing the turmoil within Theranos. As Holmes and her company were hit with official scrutiny, her fortune quickly dwindled. Less than a year later, Forbes downgraded its assessment of Holmes’ net worth from $4.5 billion to $0.

Facing charges of massive fraud from the Securities and Exchange Commission, Holmes agreed to forfeit control of Theranos in 2018.

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(NEW YORK) — Memorial Day is here and that means there are plenty of deals and sales to shop across multiple retailers.

ABC News’ Becky Worley appeared on Good Morning America Monday to discuss the best deals consumers can find for the holiday:

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(NEW YORK) — German automaker Mercedes-Benz has seen its share of the U.S. luxury market slip as customers traded in their V8 sedans and sport utility vehicles for Teslas. Now, the company is following in Tesla’s footsteps by building out its own charging network, accelerating its electrified fleet and adding Level 3 autonomous driving technology to its vehicles.

Mercedes’ goal is simple: Become the “most desirable electric vehicle luxury brand,” according to Dimitris Psillakis, president and CEO of Mercedes-Benz North America.

Psillakis is helping oversee the company’s aggressive push toward EVs. The first Mercedes EV, the futuristic EQS sedan, debuted in October of 2021. Four more models, including three electric SUVs, promptly followed. The EQS SUV and EQE SUV are built at the company’s Tuscaloosa, Alabama, plant. Mercedes’ brand-new factory in Bibb County supplies the lithium-ion batteries. Mercedes aims to go fully electric by 2030.

“To be the most desirable electric vehicle luxury brand, we have to strike a balance between good products and good design but also supportive service,” Psillakis told ABC News. “We don’t see Tesla as a luxury competitor … we see Tesla as a disruptor in the automotive sector, especially when it comes to electric vehicles.”

Mercedes’ strategy seems to be working. It sold 7,341 EVs in the first quarter of 2023, an increase of 251% versus the prior year. Electric vehicles now account for 12% of the company’s sales in the U.S., the company said.

“Luxury buyers are more interested in EVs. They have higher disposable income and are tech orientated,” Jessica Caldwell, executive director of insights at Edmunds, told ABC News. “Tesla redefined what it means to be luxury … but its market share is now decreasing. Tesla peaked in 2019 when it controlled 80% of the market.”

EVs now make up 6% of the U.S. automotive market. Range anxiety and public charging availability are still top reasons drivers are not switching to electrics, Caldwell said.

“Charging is still a big roadblock for customers,” she said. “Mercedes’ charging stations are a reassurance to customers and a good, though expensive, marketing strategy.”

The company’s charging network, which launches first in the U.S. and Canada and will be open to non-Mercedes models, could solve the country’s EV charging dilemma.

“The logic behind it is better service, convenience and taking away some worries customers have today on electric vehicles,” Psillakis said. “We care about the product … it’s our responsibility to offer the best convenience to our customers.”

Tony Quiroga, editor-in-chief of Car and Driver, said Tesla’s highly dependable supercharger network and extended-range models earned it a dedicated fan base. Premium brands like Mercedes are still struggling to overtake the ubiquitous Tesla Model 3 and Model Y, he argued, though Mercedes may be closing the gap. Tesla’s aging fleet could also convince consumers to look elsewhere, he argued.

“Mercedes doesn’t want to take a backseat to Tesla,” he told ABC News. “A charging network can be a big win for Mercedes.”

Quiroga pointed out that two Mercedes EVs — the EQ S450+ and EQ S580 — beat their EPA range estimates when Car and Driver staff conducted their extensive 75 mph tests on the vehicles.

“It’s very rare when a car beats its EPA numbers,” he said.

And Mercedes’ EV momentum will give it an edge over the competition, according to Robby Degraff, an analyst at AutoPacific.

“They’ve really hit all the right segments so far, from the larger EQS SUV to the EQE sedan,” he told ABC News. “If a loyal S-Class owner wants to go all-in on electrification, there should absolutely be a comparable EV, like the EQS sedan. That’s an approach and strategy I think Mercedes-Benz has really nailed down.”

Mercedes recently revealed the Mercedes-Maybach EQS 680 SUV, the first EV from the uber exclusive marque. The full-size SUV utilizes technology from the EQS SUV and is fitted with sustainably processed leather. Many of the vehicle’s parts and components are made from resource-saving materials, including secondary steel and recycled aluminum.

EVs, however, are expensive and Psillakis said Mercedes is not immune to rising interest rates and economic uncertainty.

“Obviously it’s affecting us, but we have a wide range of products in terms of style prices,” he said. “There is high demand for the new GLC. This vehicle is not affected at the moment by any high interest rates or inflation.”

EVs are one part of Mercedes’ long game; the company scored a “monumental achievement” when Nevada regulators certified its autonomous driving for public roads earlier this year. “Drive Pilot” will be included for model year 2024 S-Class and EQS models and is the only SEA Level 3 automated driving system approved by lawmakers, according to Mercedes. Psillakis said California may be the next state to approve the system, which operates at speeds up to 40 mph and is more technologically advanced than Tesla’s Autopilot feature.

“We have to make sure the expectation to customers is the right one and make sure the system is delivering,” Psillakis said.

The attention on EVs has not stopped Mercedes from perfecting its gas-powered SUVs and high-performance AMG models. Last month Mercedes revealed an updated E-Class midsize sedan and introduced the plug-in hybrid GLE 450e 4MATIC SUV. A new 2024 GLS model range will arrive in U.S. dealerships later this year.

“Mercedes is operating two companies at the same time,” said Caldwell. “Mercedes has an expansive EV lineup but the internal combustion vehicles are paying the bills. It’s expensive to run these two companies in parallel.”

Degraff said Mercedes’ internal combustion vehicles are still highly desirable and sought after by enthusiasts.

“Mercedes-Benz has been able to crank out seriously eye-watering performance just by tapping into mild hybridization and plug-in hybrids,” he said.

Psillakis dismissed concerns that the company’s fabled AMG division would lose its cachet in an EV world.

“EQS is electric and it is an AMG,” he said. “Yes, I do miss the sounds of a V8 engine. Do I miss the fun? The torque? The performance? No. AMG is not only sounds and horsepower. It’s also exclusivity, design and performance, which you can get in electric vehicles too.”

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(NEW YORK) — With Memorial Day weekend travel underway, U.S. airports recorded the highest number of passengers on Thursday since before the COVID-19 pandemic began.

The Transportation Security Administration said it screened 2,658,057 people at checkpoints across the country on Thursday, the highest daily number since 2019.

Even more passengers could be screened on Friday.

According to AAA, airports could see the busiest Memorial Day weekend since 2005.

Nearly 3.4 million people are expected to take to the skies over the holiday, up 11% from 2022 and 5.4% from 2019, according to AAA.

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(NEW YORK) — Ahead of the slate of blockbuster films hitting theaters this summer, MoviePass is back with a new plan that could help moviegoers save money at the box office.

“We’re really excited to be able to let everybody in,” MoviePass CEO Stacy Spikes told Good Morning America.

The company that lets you see any movie at any theater is back with three new subscription options.

Subscribers can choose from three different tiers: basic, standard or premium, depending on their viewing habits, which range in price from $10 a month to $30 a month.

“Each month, you’re going to get a certain amount of credits,” Spikes explained. “You [can] go to matinees or things where you can use fewer credits and then if you say ‘I really want go Friday or Saturday night,’ you’re going to use more credits there. And each month, they replenish and if there’s a month you don’t go to the movies, your credits just roll over.”

Spikes and his co-founder sold a majority stake in the company, which was first started in 2011, in 2017, and the subscription price was later changed to a $10-per-month model for unlimited movies. The service was later shut down in 2019, following several unsustainable subscription changes and price decreases.

“It went bankrupt as we properly figured it would, and then last year I bought it back,” Spikes said. “We’ve gotten the experience really down tight. And we’re already seeing lots of people that are already on the platform. The beautiful thing is you can cancel anytime. There is no contract. You are not locked into a single theater.”

This summer, 42 theatrical releases are expected and Spikes said he’s seen a renewed energy from Hollywood.

“We’ve seen more studios commit to the overall production of theatrical releases and I think we are seeing a new golden age of cinema,” he said.

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(NEW YORK) — Truck drivers delivering Bud Light have received the middle finger from passersby, distributors have faced intentional collisions from shopping carts as they drop off beer and vendors have endured homophobic jokes calling them “gay beer salesmen,” according to top officials at several beer distribution companies.

While Anheuser-Busch InBev weathers a consumer boycott of Bud Light over a promotion from a trans influencer, the fallout is hitting hundreds of independent, often family-owned distributors that sell and deliver Bud Light to stores, bars and restaurants.

Bud Light has recorded declining sales for six consecutive weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off ire among many conservatives.

The losses have strained Anheuser-Busch distributors that draw a significant portion of their revenue from Bud Light, the company’s top-selling beer, Anson Frericks, an executive who left Anheuser-Busch InBev last year, told ABC News.

“The biggest losers here are the 500 independent businesses in the U.S. that distribute Anheuser-Busch products,” Frericks said. “Those are the people really hurting.”

Anheuser-Busch InBev did not immediately respond to ABC News’ request for comment.

Company leaders at four different distributors told ABC News they have faced revenue losses and have weighed responses such as supplementing the income of salespeople paid on commission or burnishing the local brand with additional sponsorships of community events.

Distributors voiced frustration with Anheuser-Busch over its inability to anticipate the backlash and some faulted irate consumers for failing to understand the consequences of their boycott for independent sellers. Some of the distributors declined to share their names because they didn’t want to be publicly identified speaking about the business environment amid the boycott.

“I feel like my main supplier has put the wholesalers and their employees in a really bad spot,” the president of an Anheuser-Busch beer distributor told ABC News. “It’s frustrating.”

Speaking about consumers engaged in the boycott, one Anheuser-Busch beer distributor in the Pacific Northwest told ABC News: “It’s sad that they can’t make that disconnect between the independent wholesaler and a big corporation — it’s disheartening.”

Overall sales of Bud Light fell nearly 25% over the week ending on May 13 compared to the same period a year ago, according to data from Bump Williams Consulting and Nielsen NIQ reviewed by ABC News.

Pestinger Distribution Company, a distributor that serves 23 counties in rural Kansas, has suffered a nearly 30% drop in Bud Light sales since the boycott began in early April, Matt Pestinger, the owner, told ABC News.

Since Bud Light sales make up about a quarter of the company’s business, Pestinger said, the dropoff has delivered a blow to its bottom line: Revenue grew 5% compared to last year over the months before the boycott but has fallen 2% since, he said.

“We’re stressed some because you never want to see red numbers,” Pestinger added, noting that losses had moderated in recent weeks.

Instead of cutting costs, Pestinger has sought to contain the damage by spending more on sponsorships of local festivals and charities, he said.

“Our business philosophy is you take care of the community and the community takes care of you — we’re doubling down on that,” he added.

The president of a different Anheuser-Busch distributor, who declined to detail the extent of its revenue losses amid the boycott, said between 60% and 70% of the company’s employees are paid through sales commissions. At the end of this month, the company plans to pay such employees a lump sum to make up for the losses, the company official added.

“I’m trying to keep my employees happy,” the company official said. “They’re feeling it.”

After the initial boycott, Anheuser-Busch InBev posted a statement from CEO Brendan Whitworth on its website.

“We never intended to be part of a discussion that divides people,” Whitworth said. “We are in the business of bringing people together over a beer.”

The company also placed two executives who oversaw the endorsement of Mulvaney’s Instagram post on leave, the Wall Street Journal reported last month.

Anheuser-Busch InBev also provided distributors with free beer for employees and additional ad spending, the Wall Street Journal reported earlier this month.

At a meeting in St. Louis two weeks ago, the corporation’s upper management met with hundreds of distributors and responded to questions about the path forward, multiple distributors told ABC News.

Some distributors praised the company’s response to the boycott while others said the efforts have proven insufficient.

“I trust our leadership,” Pestinger said. “I respect the way that they’ve been handling it.”

Distributors voiced optimism that sales of Bud Light will rebound soon. However, if the slump continues for months on end, some distributors said they will need to make cost cuts such as limiting employee hours and slashing sponsorships.

“I think the bad times are behind us,” the Pacific Northwest-based beer distributor said. “We do have a game plan if it does come to that level of severity.”

Cyndy, an official at Nebraska-based distributor High Plains Budweiser, who declined to provide her last name, said the focus amid the boycott should be on the acute pain for independent sellers.

“In the end, the people hurt the most are the local small business retailers and wholesalers in your community,” she said.

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(WASHINGTON) — The Federal Trade Commission is investigating infant formula makers, including Abbott Laboratories, to determine whether the companies colluded as they bid to secure profitable state contracts, according to a filing by the agency.

The agency is looking into whether companies “engaged in collusion or coordination with any other market participant regarding the bidding for WIC contracts,” FTC Commissioner Alvaro Bedoya wrote in an April filing that was posted on the agency’s website.

The FTC investigation is the latest inquiry into Abbott and its business practices. In February, the FTC and the Securities and Exchange Commission revealed they were looking into Abbott’s infant formula business and bids for WIC contracts.

Abbott was also at the center of the baby formula shortage that hit families across the country last year.

A spokesperson for Abbott told ABC News on Wednesday it is “cooperating with the FTC’s requests.”

The Wall Street Journal first reported on the investigation.

The state contracts, part of the federal Special Supplemental Nutrition Program for Women, Infants, and Children or WIC program, requires states to choose exclusive formula manufacturers in exchange for discounts. The formula products produced then get sold to low-income families who participate in WIC.

The FTC served Abbott with a civil investigative demand in January.

The potential of “collusion or coordination” raises questions of whether competing companies coordinated to split up market shares for optimal profits.

State WIC contracts can be lucrative for companies, with the winning bidder becoming the sole supplier for a contract for multiple years.

For decades, the formula market in the U.S. has been concentrated to only a few major companies who aggressively compete for state contracts and families’ brand loyalty and money.

But WIC contracts also “create a lucrative ‘spillover effect’ on the manufacturer’s non-WIC sales of infant formula,” Bedoya wrote in the FTC filing. The opportunity to further profit “may also create incentives to engage in collusive or coordinated market allocation,” where formula companies act as sovereigns in their respective contract domains and agree to a bidding armistice with their would-be competition in neighboring states.

Companies could “agree not to bid against each other so that they can continue enjoying dominant positions in non-WIC markets in their respective states,” Bedoya added.

Abbott, one of the largest formula makers in the U.S. and the company behind brands Similac and EleCare, is one of only three manufacturers that have bid on WIC contracts since 1996, according to Bedoya.

The scope of the FTC’s probe also reaches beyond Abbott.

Nestlé, the maker behind Gerber baby food products, confirmed to ABC News it received a request for information from the FTC about its WIC contract bidding process.

“We can confirm that we, like other companies, received a civil investigative demand related to the WIC contract bidding process and have responded to the FTC,” a Nestlé spokesperson said.

Meanwhile, Reckitt Benckiser, the conglomerate behind Enfamil, told ABC News they “don’t comment on any specific government investigations” but that the company “fully cooperates and complies with any regulatory and enforcement agency requests that we receive.”

Abbott had attempted to get the FTC to limit the scope of their probe and said in an agency filing that the informational demand was a “significant burden and cost to the Company.” The FTC declined to do so.

In their filing, Abbott notes they are “unaware of any factual basis to support the WIC-related investigation, and staff have not identified any reason to believe that Abbott or any of its competitors have coordinated or colluded regarding any WIC contract.”

The FTC declined further comment to ABC News.

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(NEW YORK) — Some car companies like Tesla are doing away with AM radio functions due to their possible interference with new electric engines.

Ford recently was put on the hot seat after it announced that its 2024 vehicles would no longer have the function.

ABC News’ “Start Here” spoke with ABC News entertainment reporter Jason Nathanson about the controversy, and Ford’s recent about-face.

START HERE: Usually, ABC’s Jason Nathanson is fielding questions about movies, music, TV. He’s our entertainment correspondent. But this week, everyone’s been asking him about a different medium. So a few weeks ago, Ford made a huge announcement. It said its cars would no longer include AM radio. They’d still have FM, but AM was gone, done.

JASON NATHANSON: They decided, look at radio, it’s not a thing of the future for them. They’re just not going to include it.

START HERE: And let’s be clear: even as more and more people listen to streaming, and yes, podcasts, in their cars, radio is still astonishingly popular. Pew Research says more than 80% of Americans listen to terrestrial radio once a week. The reason, of course, is it’s easy to use. Flip on the dash and you’re cruising.

But if AM isn’t offered in cars, that’s the beginning of the end for lots and lots of stations.

How did it get to this? Well, electric cars.

NATHANSON: One of the problems or “problems” is the electric car manufacturers have said that they can’t put AM in cars. So it’s very tough to put AM in cars because there’s interference. And we all know this. If you have it, if you’re in your house and you’re listening to AM radio and you turn a light switch on, you’re going to hear interference.

START HERE: AM is different from FM radio in this regard: It’s more susceptible to interference. And a lightbulb creates nowhere near the electrical impulse of a 400-horsepower engine. Now there are ways to make it work – some carmakers have started using heavier-duty cables, or putting the antenna in a different part of the car.

NATHANSON: There’s all the shielding and stuff that they need to do in order to fix that, and they can. Toyota has figured out a workaround.

START HERE: But more and more, carmakers are wondering, ‘why would we go to all that trouble for something that young people, our prized buyers, aren’t listening to?’ Teslas haven’t sold cars with AM radios for years, and it hasn’t seemed to affect sales.

NATHANSON: Then Ford went a step further and for 2024 said we’re not putting them in any of our cars whether it’s electric or not. And that got people in Washington, [to] perk their ears up.

START HERE: See, while Tesla might not care about AM, local lawmakers might. A century after its adoption, AM radio is still the most reliable source of information we have. Unlike a TV or a Wi-Fi router, it can run off a small battery. Unlike FM, it can be transmitted across entire states and mountain ranges, into rural communities. In emergencies, it’s still considered the most surefire way to keep the public informed.

NATHANSON: I remember this very clearly during the 1994 Northridge earthquake here in California. We all went into our cars to listen, to hear what was going on. And a lot of times that’s on AM radio. AM radio has the clearest signal.

START HERE: And think about who utilizes AM radio stations. Local news, political talk, Christian music, non-English speakers: Constituents that lawmakers on both sides of the aisle do not want to lose. A bipartisan bill came forward that would require cars to include AM radio.

On its face, this seemed like a bizarre proposal. Why force carmakers to include something that might not even work? The bet seemed to be that car companies won’t put something out that irritates customers without trying to spruce it up.

Well, yesterday — under a ton of pressure from these lawmakers, not to mention a big chunk of the media world — Ford CEO Jim Farley announced the company is reversing course. AM radio will be part of its 2024 fleet, and even its electric 2023 models that have already been sold with no AM radio.

NATHANSON: They’re able to go back and retroactively put AM radio into those cars via a software update, which is really quite fascinating. We didn’t know it was that easy for them to just put it back in with software and say, “Hey, here, here’s your AM radio back.”

START HERE: But while it’s a reprieve for radio fans, this conflict will amplify as electric cars continue to take over the road. The waves are just beginning.

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(NEW YORK) — National retailer Target announced Tuesday it is pulling some of its Pride-themed merchandise from store displays and shelves following threats to store employees.

The move comes just one week before Pride Month kicks off on June 1 and about three weeks after Target first began rolling out Pride products in stores in early May.

“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” Target said in a statement. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Target has not specified which products are impacted but the Associated Press reported that some social media users have sparked outcry over certain products meant for LGBTQ+ shoppers, including “tuck-friendly” swimsuits for trans women.

Target added in its statement that despite the removal of Pride collection products, which have been a key initiative for the retailer for the last decade, the company still pledges its support to the LGBTQ+ community, which has been the target of a growing number of attacks in recent years.

“Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year,” Target said.

Anti-LGBTQ+ sentiment has been in the spotlight ahead of Pride Month. Since April, Anheuser-Busch InBev has been responding to backlash after critics denounced a partnership between trans influencer Dylan Mulvaney and Bud Light, calling for a boycott of the beer. Bud Light sales have dropped nearly 25% year over year according to retail tracking data obtained by ABC News.

In a statement to ABC News Wednesday, LGBTQ+ advocacy group GLAAD responded to Target’s move and the increase of violent threats against the LGBTQ+ community.

“Anti-LGBTQ violence and hate should not be winning in America, but it will continue to until corporate leaders step up as heroes for their LGBTQ employees and consumers and do not cave to fringe activists calling for censorship,” GLAAD president and CEO Sarah Kate Ellis said. “The fact that a small group of extremists are threatening disgusting and harsh violence in response to Target continuing its long-standing tradition of offering products for everyone should be a wake-up call for consumers and is a reminder that LGBTQ people, venues, and events are being attacked with threats and violence like never before. An avalanche of research shows that Americans are comfortable seeing LGBTQ people in ads and marketing and that consumers, especially younger ones, prefer companies that include LGBTQ people internally and externally.”

ABC News has reached out to Target for comment on its recent Pride products announcement.

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