Snoop Dogg is often seen on the sidelines of basketball games at the University of Southern California, but in May he’ll be delivering the commencement address at the ceremony for the School of Business’ 2025 graduating class.
“I am deeply honored to join USC Marshall’s commencement in celebrating the remarkable achievements of these graduates,” he said in a statement. “Commencement is not just a milestone — it’s a launching point. It’s about stepping into your purpose, applying what you’ve learned, and making an impact that matters. I look forward to welcoming them into the next chapter of their journey as leaders, innovators, and changemakers.”
The commencement ceremony will take place May 17 at the Los Angeles Memorial Coliseum.
Snoop was previously honored with the business school’s Lloyd Greif Center for Entrepreneurial Studies Entrepreneur of the Year award, the center’s most prestigious honor. While at the school, he spoke to students about brand deals, entrepreneurship, the importance of having great relationships and more.
“What we have in front of us today is the rarest species of business person in the world — that’s a serial entrepreneur,” Greif said at the time.
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