Brian Kelley and his wife, Brittney, are thinking ahead within the NFT space.
The couple just announced a limited-edition NFT collection called the Chill Cowboy Country Club, or CCCC, which is set to launch in June, according to a report from Forbes.
The new venture thinks way beyond the idea of an NFT as just a piece of digital artwork: Upon purchase, each fan will receive at random a unique image of a drawing that represents a figure from country music’s past or present.
From there, they can enter into an elaborate CCCC universe, which will offer specialty merch, concert tickets and access to a future two-day event billed as the Chill Cowboy Fest. There’s also a charitable component to the club, with a portion of the proceeds going towards music education.
The limited collection includes only 5,000 NFTS, all of which were created by artist Benedict Aiteobhor of Invisible Friends NFT. Each token serves as the purchaser’s digital identity, and is created from over 260 unique traits, including accessories, hats, facial expressions and more.
Though Brian and Brittney are at the forefront of the new venture, they’ve partnered with a number of their country music pals to create the Chill Cowboy Country Club. Among those involved in the project are artists Breland, Chase Rice, RaeLynn and Danielle Bradbery. Plus, Duck Dynasty stars Jep and Jessica Robertson have signed on as partners in the project.
For information on how to join the CCCC before the launch date, text 615-813-6552.
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