It’s no RickRoll: “Never Gonna Give You Up” finally hits one billion YouTube views

Bernd Muller/Redferns

It’s hard to believe it’s taken this long, but Rick Astley‘s 1987 video for “Never Gonna Give You Up” has finally hit one billion YouTube views.

The cheese-tastic clip for Astley’s number-one hit earned a second life online starting in 2007 thanks to the popular RickRolling meme, where you’re directed to click on a link but instead of getting what you expect to see, you get Astley’s video instead.

This year alone, the clip received 2.3 million daily views on April Fool’s Day.

This makes “Never Gonna Give You Up” only the fourth music video of the ’80s to join the Billion Views Club, following Guns N’ Roses“Sweet Child o’ Mine”, a-ha’s “Take on Me,” and Michael Jackson’s “Billie Jean.”

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