E Street Band guitarist Steven Van Zandt has launched new lines of holistic products, Little Steven’s Underground Apothecary and Wicked Cool Wellness, that include boutique teas and coffees, scented soy candles and uniquely flavored lollipops featuring organic ingredients.
The lines, which Van Zandt launched in partnership with the Wakaya Perfection wellness enterprise, are available now at WickedCoolWellness.com.
The various products utilize a range of Wakaya Perfection’s single-sourced ingredients, including Australian Manuka Honey, Organic Pink Fijian Ginger, Fijian Kava, Fijian and Nicaraguan Turmeric and Peruvian Maca.
In celebration of the launch, a special video introducing the products has premiered on Little Steven’s official YouTube channel. The clip features appearances by Van Zandt; his wife, Maureen; his fellow Sopranos cast members Vinnie Pastore and Sammy Semenza; singer Jessie Wagner; and Little Steven and The Disciples of Soul backing vocalists Tania Jones and Sara Devine.
“I have always demanded the very best from myself and of everyone around me,” says Van Zandt, “and my new wellness brand Little Steven’s Underground Apothecary is no different. These products are the best I can find in the world. So enjoy, be well, and stay focused on the only part of our destinies we totally control — what we choose to put in our bodies.”
Ten percent of the profits from Little Steven’s Underground Apothecary products will be donated to TeachRock.org, an initiative launched by the Van Zandt-founded Rock and Roll Forever Foundation that offers a free arts-integration curriculum to grade school and high school students.
Plans for more Little Steven’s Underground Apothecary products, including brownies and ice cream, will be announced soon.
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