An icon and a new star are teaming up, as Cher and Saweetie are starring in the new M·A·C “Challenge Accepted” campaign. The initiative invites users to put M•A•C makeup to the test, showing how it goes “above and beyond the call of beauty” — and then share the results by using the hashtag #macchallengeaccepted.
“Being an icon to me is thinking outside the box and stepping outside of your comfort zone, so this challenge is right up my alley,” Saweetie says in a statement. “I was so honored to partner with a legend like Cher and a brand I’ve always loved like M•A•C, it was the perfect fit.”
The “Icy Chain” rapper continues, “M•A•C Lipgloss has always been my favorite go to lipgloss. I’ve been using it for as long as I can remember. Cher’s regal energy is so contagious so being alongside her in Challenge Accepted has been an unforgettable experience.”
2021 was a breakout year for Saweetie, who rang in 2022 performing on the Miley’s New Year’s Eve Party special on NBC. She secured several partnerships, including her “Saweetie Meal” with McDonalds, and won the BET Hip Hop Award for Hustler of the Year. In addition, the 28-year-old entertainer is nominated for two Grammy Awards: Best New Artist, and Best Rap Song for “Best Friend” with Doja Cat.
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