Talkin’ ’bout Codigo: George Strait on his love of tequila

For George Strait, Codigo 1530 Tequila isn’t just a drink, it’s an experience.

Now a partner of the private brand, George’s friends introduced him to Codigo more than a decade ago during a trip to Cabo San Lucas, Mexico. He became an instant fan, as Codigo helped to expand his palate.

“I drank a little bit of tequila, but, when I did, it would go into a shot and I tried to get the taste out of my mouth as fast as I could with some lime and salt,” George describes of his previous tequila drinking habits.”[Codigo] was like a new thing for me. A drink that wasn’t like the typical tequila that I’ve ever tasted. It’s definitely my drink of choice now.”

When it comes to tequila-based drinks, he’s not a fan of sweet margaritas, but does enjoy a paloma. But for the country superstar, nothing beats a glass of straight Añejo tequila on the rocks.

Though he keeps drinking to a minimal at his live shows, George will bust out a bottle of tequila for celebratory moments backstage with his band and crew.

“For years, it’s kind of been a tradition for me and the band, after the show before we go back out for an encore, we’ll celebrate with a shot of tequila and then we’ll go back out for the encore,” he explains.

Codigo is so good that George wrote a song about it in 2018.