Doja Cat joins the beauty industry, launches BH Cosmetics makeup line

Courtesy BH Cosmetics

Doja Cat is following in the footsteps of Lady GagaRihannaSelena Gomez and Halsey by becoming the newest pop star to launch her own makeup line.

The “Kiss Me More” singer has teamed with BH Cosmetics for her BHxDojaCat collection, which offers a wide variety of products from eye shadow to lip-plumping glosses, and perfume.

“Inspired by the divine energy of nature and all its prismatic elements, Doja Cat’s first-ever beauty collection is a mystical journey of discovery,” the makeup line’s official website reads. 

Doja’s numerous eye shadow palettes offer an array of shades complimentary to the bold and attention-grabbing colors featured across her music videos — from hot pink to deep space blue.  The names also offer a bit of sass, from celebrating birth stones to titles such as “Lookin like a snack.”

In addition, Doja has created a variety of products that celebrate all things that glitter, such as shimmering powder highlighters, base booster glitter and shadow glue, plus decorative face and body jewels. There’s also a line of brushes, mirrors and other makeup tools.

Above all else, Doja seems to want her beauty line to be affordable: Prices range from $4 to $36.  The most expensive item is her unisex perfume, Devil’s Advocate, which costs $57.

Most of Doja’s eye shadow palettes, with 15 to 16 colors, retail for $18, while her Mega palette — which comes with 36 color options — retails for $36.

You can buy the products now at and, starting October 3, at ULTA stores and online.


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