Diamonds Are Forever: Beyoncé and Jay-Z star in new Tiffany’s “ABOUT LOVE” campaign 

Kevin Mazur/Getty Images for Global Citizen Festival: Mandela 100

As Beyoncé and Jay-Z confirmed with their 2018 duo album, Everything Is Love in their life, and Tiffany agrees as The Carters star in the jewelry company’s new ABOUT LOVE campaign.

In a series of ads debuting September 2, Beyoncé models the iconic Tiffany Yellow Diamond, and Jay wears Jean Schlumberger‘s legendary Bird on a Rock brooch, customized as cuff links.

Mrs. Carter is only the fourth person ever to wear the Tiffany Yellow Diamond, which has last worn by Lady Gaga at the Oscars in 2019. The stone features over 100 carats of white diamonds.

“Love is the diamond that the jewelry and art decorate,” Bey and Jay say in a statement to People.

The campaign also features a 22-carat yellow diamond ring and a 15.02-carat emerald-cut diamond ring, plus an 18-carat yellow and rose gold bracelet

“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” says Alexandre Arnault, Tiffany’s EVP of product and communications. “We are honored to have the Carters as a part of the Tiffany family.”

Queen Bey posted three photos on Instagram of her wearing a black gown with mesh opera gloves. Hova joins her in a classic black tuxedo and bow tie.

A film about the campaign, shot by Jay, will be released September 15 featuring Beyoncé’s version of “Moon River.”

In partnership with The Carters, Tiffany is donating $2 million toward scholarship and internship programs for historically Black colleges and universities.


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