Jay-Z’s Roc Nation represents over 100 pro stars, including Kevin Durant and Kyrie Irving of the Brooklyn Nets. Now Hova hopes to expand his sports influence by opening a sportsbook in New York.
The billionaire mogul is partnering with the Fanatics sports merchandise company to bring mobile sports betting to the Empire State next year, according to Page Six.
Last week, Roc Nation became an investor in Fanatics, and together, they’re creating the Fanatics Betting and Betting company. The firm is now bidding for a sportsbook license, and their competition includes FanDuel, DraftKings, Bally’s, BetMGM, and Caesars Sportsbook.
In addition to representing professional athletes, Roc Nation partnered last year with the NFL as a consultant on the league’s major music events, including the Super Bowl halftime show. Roc Nation artist Shakira performed with Jennifer Lopez at halftime of the 2020 championship game on February 2 in Miami.
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